Innovative Product Design & Brand Development
Specializing in human-centric hardware and hard tech solutions-We help consumer product companies Discover, Develop & Deliver meaningful solutions for strategic growth.
At Seeley Designworks, we offer customized product and brand development service packages tailored to your specific needs, guaranteeing exceptional results to grow your organization and gain a substantial return on your investment.
Our mission is to provide comprehensive solutions that harness human-centric insights, uncover unmet needs, to craft compelling solutions and captivating narratives to emotionally engage end users, executive leadership, potential partners, and investors consistently and efficiently.
With a proven track record of revitalizing globally recognized brands and also nurturing the growth of many startups entrepreneurial ventures from their inception. We have the expertise and first hand experience to guide you and your teams every step of the way, from Inception to Delivering results.
Together, we will craft the ideal strategy and take your vision to new heights and tangible results.
Serving 3 Client Types
1
Entrepreneurs &
Early Stage Start-ups
Product and Brand Development from Inception to Delivery.
-
Product & Brand Coaching
-
Strategic Development Advisor
-
Tailored Design & Dev. Services
-
Industrial Design
-
Design for Manufacturing
-
Ethnographic User Research
-
Market & Competitive Analysis
-
Co-Creation & Group Facilitation
2
Mid-Sized &
Stage 2 Companies
Build, onboard, and embed Design teams & capabilities In-House
-
Design Organization Building
-
Fractional & Interim Design & Innovation Dept. Leadership
-
Design & Innovation Competency Development & Embedment
-
Tailored Process + Tools Creation
-
Team Training & Group Learning
-
Design Leadership Coaching
3
Corporations &
Large Stage 3 Enterprise
Measurable Multi-Sensory Product and Brand Experience Development
-
Experience Brand Languages
-
Visual Brand Languages
-
Sensorial Quality
-
Craftsmanship
-
New Product Development
-
Product Strategy + Roadmaps
-
Innovation Catalyst
-
Workshop Facilitation & Training
How Would you Like to Grow?
* Launch More Innovation
* Drive More Purposeful Solutions
* Motivate my Team & Organization
* Optimize my Approach & Process
* Save Me Money, Time & Headaches
* Connect with More People
* Elevate my Product Experience
* Optimize my Brand Narrative
* Help me Focus my Messaging
* Save Me Time and Marketing Costs
For more than 15 years, we've helped some of the world’s largest, most recognized brands and organizations.
.png){kind=small}
Our proven methods have:
Identified Billions of dollars in growth opportunity.
Generated Millions of dollars in investment funding.
Saved Millions of dollars in product and process optimization.
Achieved nearly 100 patents.
Grown revenues of 200% and more.
We are the Design & Innovation Consultancy that offers Unparalleled End to End Continuity
From "fuzzy front end"
Discovery...
...to streamlined Delivery,
we've got you covered.
As The Catalyst for Innovative growth and identifying new business opportunity, we won't leave you high and dry with only tools, and methods to achieve your goals. We identify, guide, and deliver.
.png)
Recent Recognition:
Client Testimonials:
Jack Simms
COO, HomeValet
Spencer Paddok
Head, Brand & Mktg, Anu
Kevin Ayers
Design Sr. Manager, Whirlpool
Joe Gresham
Board Advisor, MYX
"We required a big-picture thinker to assist in unifying the various work streams in product design and strategic direction. Their ability to digest large amounts of information and present them in an organized way was incredibly impressive."
"Their capacity to approach an issue from various angles and perspectives was nothing short of remarkable."
"They were able to conform to the unique needs of this project. We were able to deliver a business plan for our company along with a winning design and product strategy. This was delivered on time and within budget."
"We were impressed by their knowledge of our workflow and ability to integrate into our teams."
à la carte services:
Design & Innovation | Research & Strategy | Branding & Experience | Coaching & Speaking
DESIGN & INNOVATION
"Help me engage and influence"
We can help you visualize or innovate on ideas you already have, build and create new ideas, or even help lead the creative process to ensure you reach the right designs with your team. Our expertise has helped both large corporate teams and small agile start-up teams innovate, grow, and differentiate effectively and efficiently.
-
Concept exploration
-
Concept development
-
Product & feature innovation
-
Design refinement
-
2D Visualization
-
3D CAD Development
-
High Fidelity Product Rendering
-
UX & Storyboarding
RESEARCH & STRATEGY
"Help me find gaps and opportunity"
Whether you're looking to discover new opportunities, validate assumptions, or just need help finding your vision and a better understanding of how to get there, our methods will help you start or grow your ventures, large or small.
-
In-Home & field observational facilitation
-
Rapid on-line quantitative facilitation
-
Qualitative interview & moderation
-
Experience journey research & mapping
-
Formative brand value assessments
-
New business discovery & identification
-
Formative opportunity exploration
-
Trend hunting, analysis, & forecasting
-
Futuring & Long-range vision creation
-
Design process & strategy evaluations
-
Workshop & brainstorming facilitation
-
Design Thinking education
.png)
BRANDING &
EXPERIENCE
"Help me build & refine my brand"
Our brand experience ranges from aiding startups discover and define themselves at inception to elevating and revitalizing globally recognized brands for some of the largest companies around the world. Whether its to help you discover your brand, refine your brand, or manage your brand, we've got you covered.
-
Competitive assessments
-
Target consumer refinement
-
Target personification
-
Visual Brand Language Creation
-
Brand Experience Creation
-
Brand positioning & Market analysis
-
Brand purpose & principle definition
-
Brand experience
-
Brand storytelling & Value Narratives
-
Brand development & refinement
-
Brand governance
COACHING
& SPEAKING
"Help me grow & inspire others"
Are you a working professional trying to accelerate your personal or professional growth? Maybe your a team leader that just needs aid developing collaborative initiatives and team engagements?
Are your a design student that wants to optimize your portfolio and enhance your chances for success as you enter the professional world?
From motivational speaking engagements to 1:1 strategic coaching programs, we offer many ways to elevate you & your teams individually or as a group.
Students & Professionals
-
Student Portfolio Development
-
Early Career and Interview Prep.
-
Advanced Career & Entrepreneurial Coaching
Speaking & Group Engagements
- Inspirational and motivational presentations
-
Informative educational seminars
-
Workshop Catalyst & group facilitation
Your In Good Company
Our experience and expertise is vast. From corporate fortune 200 companies and some of the worlds largest/ most recognized brands, to the smallest, most agile start-up teams out there.
We are a small enough design house to allow proper agility to efficiently move with you and your teams, but we are large enough to deliver big and offer world class design results and returns.
We look forward to adding you to the family.
.png){kind=small}
Contact
SEELEY DESIGNWORKS
05237 Beechwood Ln. South Haven, MI 49090
Email: michael@seeleydesignworks.com | Tel: 269-888-4038
